So you want to be a 
ickstarter?
Kickstarter is a home for creative minds to gather funding and support for creative projects. Kickstarter uses an all-or-nothing model that allows the project creator to set his or her funding goal. Success depends on understanding donors, setting appropriate goals, and making good decisions.
We want to help you make those good decisions and succeed. We have created interactive visuals of the data from past Kickstarter projects to help you understand what makes a successful Kickstarter project. Manipulate the metrics on the Dashboard to gain insight and increase the chance your project will meet its goal!
Popular Categories
Here are the most popular categories. The size of the circles corresponds to the amount Kickstarter projects in one category compared to the other categories. We have chosen to color and focus on the five most popular categories.
The Big Five
- Film & Video
- Music
- Publishing
- Gaming
- Technology
Successful Campaigns
Here we show the success and failure rate of each of the Big Five categories. We have included the average success and failure rate of all other categories combine for comparison. Notice that Music has an above-average success rate while Technology has the lowest success rate. Choosing a category with a higher success rate might improve your own project’s success. Combining this metric with others in the dashboard will further increase your knowledge for success!
A Goal to Succeed
Understanding the average goal of successful projects in each category is of prime importance. Each project creator must set a funding goal. Because Kickstarter is an all-or-nothing platform, you must meet your goal to receive funding. A successful project is one that meets its funding goal.
Combining Information for Insight
In the previous visualization, we see that Music has the highest rate of success of the Big Five projects (49%). Here, we see that successful Music projects have relatively modest funding goals set ($5.9K). If you’re interested in creating a Music project, and want to match the success rate of 49%, it would be wise to set a funding goal around $5.9 thousand.
Explore the Dashboard
